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DTS (formerly Digital Theater Systems)
Public Relations
DTS, Inc.
DTS, Inc. is a digital technology company dedicated to delivering the ultimate entertainment experience.

Business Challenge

Because of numerous industry issues and the fact that other competitors were on the market first, DTS faces a continual uphill battle to educate the public and press of its technology and benefits.

e5 Solution

Always seeking ways to maximize visibility of its client's corporate growth, one such opportunity arose for e5 Marketing when we learned that DTS' Digital Images Division (formerly Lowery Digital Images) restored the complete series of classic James Bond films. Each of the restored films features a 5.1 DTS soundtrack - a revelation as many were originally in mono!

Making DTS' key executives readily available for the press helped secure the interest of key journalists, resulting in feature coverage in the annual Wired Magazine "Wired Tests" issue (more than 600K circulation) as well as related stories in Playboy (more than 3 million circulation) and Home Theater Magazine (more than 500K circulation).

The Impact

The e5 public relations activities have helped facilitate the change to more favorable news coverage for DTS.


"Over the years that DTS has worked e5 we have found a true partner that never ceases to be proactive and enthusiastic, and who is always examining new approaches to accomplish our goals. The team at e5 Marketing have been truly integral to our success and increased visibility in a competitive market."

–  Kristin Thomson
Director of Public Relations